By Mariah Chase, fmr. ELOQUII CEO — You’ve been told by your investors, your board, fellow founders, advisors — maybe even your yoga teacher — to cut your company’s burn. (If you had a nickel for each time you’ve been told to cut burn, you wouldn’t actually need to do it anymore!) This ‘cost cutting’ chorus is due to the Fed’s swift rate hikes in response to inflation and the fact that the “easy money” of 2021/2022 is over. (You’re reading this so I’m assuming you’re all too aware.) Many investors overallocated at inflated valuations and are worried about their fund’s markdowns…
